Jake Stephenson is co-founder of Doppelgänger and a creative lead in Louisville, KY. His analytical mindset and background in design has fostered a love for typography and type systems. He uses logic to cultivate perception and build brands that resonate. Jake’s diverse experience covers print and digital media along with film and video production.
Jake believes that leadership is about collaboration and teamwork. There are two keys to building a strong team: trust and respect.
Always looking for the next challenge, Jake spends his free time kayaking, hiking and building guitars.
Jake was one of twelve speakers for AIGA’s Design Week 2018 in Louisville. His lecture and workshop focused on purposefully pairing typefaces to enhance visual branding. If you want to dive into the depths of type pairing, check out the event recap video!
General Design Work
Beginning with the brand concept, I created a comprehensive identity, messaging strategy, revised application process and multimedia asset library for the recruitment arm of The Franciscan Friars of America.
This document outlines the rationale and recommendations made to a client during a rebranding and renaming project.