Jake_portrait_web.jpg

Jake Stephenson is co-founder of Doppelgänger and a creative lead in Louisville, KY. His analytical mindset and background in design has fostered a love for typography and type systems. He uses logic to cultivate perception and build brands that resonate. Jake’s diverse experience covers print and digital media along with film and video production.

Jake believes that leadership is about collaboration and teamwork. There are two keys to building a strong team: trust and respect.

Always looking for the next challenge, Jake spends his free time kayaking, hiking and building guitars.

 
 
 

Jake was one of twelve speakers for AIGA’s Design Week 2018 in Louisville. His lecture and workshop focused on purposefully pairing typefaces to enhance visual branding. If you want to dive into the depths of type pairing, check out the event recap video!

 
 

General Design Work

The Dime Drop  ‘Player Breakdown’ motion graphics

The Dime Drop ‘Player Breakdown’ motion graphics

Motion Graphics designed and directed for animation

Scriptwriting and Direction for brand story video

Black Sheep Barber  Brand System

Black Sheep Barber Brand System

Carey Law  Brand Identity

Carey Law Brand Identity

Print Design  for invitation
Print Collateral  for a rebranding of Holy Family Parish in Galveston, TX

Print Collateral for a rebranding of Holy Family Parish in Galveston, TX

ChartRecording.gif
RecoverCare  Sales Brochure

RecoverCare Sales Brochure

Animated Digital Marketing Game  for explanation and on-boarding

Animated Digital Marketing Game for explanation and on-boarding

MobileMockup_Juiceville_web.png
SiteHeader_DPGcrest_sm.png
ExtrudedBulbType.png
 

 

Design Thinking

BecomeAFriar_BrandStandards_anatomy.png
 

Beginning with the brand concept, I created a comprehensive identity, messaging strategy, revised application process and multimedia asset library for the recruitment arm of The Franciscan Friars of America.

 

This document outlines the rationale and recommendations made to a client during a rebranding and renaming project.

 

 

Process

Doppelg
Typeface Mechanics  used in AIGA Design Week 2018 lecture

Typeface Mechanics used in AIGA Design Week 2018 lecture

YesterYear Floors  logomark evolution

YesterYear Floors logomark evolution

Type Styles  for The Paleo Cheatsheet  (   Click to View PDF   )

Type Styles for The Paleo Cheatsheet (Click to View PDF)

Type Pairing for Delta Blues museum exhibit

Become A Friar  logo evolution

Become A Friar logo evolution

 

 

Passion Project - Parliament of Tasmania