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Jake Stephenson is co-founder of Doppelgänger and a creative lead in Louisville, KY. His analytical mindset and background in design has fostered a love for typography and type systems. He uses logic to cultivate perception and build brands that resonate. When he’s not working, he spends his days kayaking, hiking and building guitars.

 
 
 

Jake was one of twelve speakers for AIGA’s Design Week 2018 in Louisville. His lecture and workshop focused on purposefully pairing typefaces to enhance visual branding. If you want to dive into the depths of type pairing, check out the event recap video!

 
 

General Design Work

The Dime Drop  ‘Player Breakdown’ motion graphics

The Dime Drop ‘Player Breakdown’ motion graphics

Black Sheep Barber  Brand System

Black Sheep Barber Brand System

Carey Law  Brand Identity

Carey Law Brand Identity

Print Design  for invitation
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Animated Digital Marketing Game  for explanation and on-boarding

Animated Digital Marketing Game for explanation and on-boarding

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Design Thinking

 
 

 

Process

Doppelg
Typeface Mechanics  used in AIGA Design Week 2018 lecture

Typeface Mechanics used in AIGA Design Week 2018 lecture

YesterYear Floors  logomark evolution

YesterYear Floors logomark evolution

Type Styles  for The Paleo Cheatsheet  (   Click to View PDF   )

Type Styles for The Paleo Cheatsheet (Click to View PDF)

Type Pairing for Delta Blues museum exhibit

Become A Friar  logo evolution

Become A Friar logo evolution

 

 

Passion Project - Parliament of Tasmania